About us

Phomi Canada

Phomi Canada, founded in 2024, is a limited liability company formed to collaborate with Phomi China, the pioneering manufacturer of environmentally-friendly products designed for interior walls, exteriors, ceilings, and flooring. Recognizing the significance of this groundbreaking innovation, Phomi Canada aligns seamlessly with Canada’s strong commitment to environmental conservation and sustainable practices. Our dedication goes beyond business – it’s a pledge to actively contribute to environmental betterment. We believe it is our responsibility, and we embrace the opportunity to champion eco-friendly solutions for the benefit of our planet.

Our Vision

Our vision is to redefine interior and exterior spaces in Canada through innovative, sustainable wall covering solutions. We strive to be the trusted choice for enhancing both the beauty and performance of every environment we serve.

Our Mission

Our mission is to provide Canada with innovative wall covering solutions that combine beauty, durability, and sustainability. Through superior products, expert support, and trusted partnerships, we aim to empower architects, designers, and homeowners to create spaces that inspire.

Our Values

Sustainability

Environmental responsibility is at the core of our values. We are dedicated to minimizing our ecological footprint by promoting sustainable practices throughout our manufacturing processes and product lifecycle.

Innovation

We embrace creativity and continually strive to bring cutting-edge, innovative wall covering materials to the market, setting new standards in design and functionality

Quality Excellence

Our dedicated team through their ethical principals and high level integrity is committed to delivering products & Installations of the highest quality, ensuring that our wall covering materials not only meet but exceed the expectations of our customers and partners

Customer-Centric Focus

Our customers are at the heart of everything we do. We prioritize their needs, providing exceptional service, and building lasting relationships based on trust, transparency, and reliability

Collaboration

We believe in the power of collaboration. By fostering partnerships with architects, designers, distributors, and other stakeholders, we aim to create synergies that drive mutual success

Our Strategic Objectives

The aim of our strategic objectives is to position the company as a leader in the wall covering material industry, known for its commitment to innovation, sustainability, and customer satisfaction.

Product Diversification

Our vision is to redefine interior and exterior environments through innovative wall covering materials. We aspire to be the leading choice for enhancing the aesthetic appeal and functionality of spaces in Canada

Sustainable Practices

Implement and enhance sustainable manufacturing processes, sourcing eco-friendly materials, and minimizing environmental impact throughout the product lifecycle.

Operational Efficiency

Optimize internal processes to enhance efficiency, reduce costs, and streamline supply chain management, ensuring a seamless and agile operation

Brand Recognition

Build a strong and distinctive brand image through effective marketing strategies, emphasizing the values of quality, sustainability, and design excellence

Customer-Centric Approach

Strengthen customer relationships by providing exceptional service, personalized solutions, and responsive support, leading to high customer satisfaction and loyalty

Talent Development

Foster a culture of continuous learning, innovation, and collaboration, attracting and retaining top industry talent to drive the company

Our Team

Ray Khudair

Ontario Growth Director

Growth is not just about numbers, it’s about creating opportunities for people and ideas to thrive. With a passion for expansion and meaningful relationships, Ray is leading the way in connecting Phomi to builders, designers, and homeowners across Ontario. Ray and his team utilizing their amazing passion & energy ensure that our vision continues to reach new horizons.

Abdullah Mashaly

Website Director

A website should feel like walking into a space that welcomes and inspires our guests. The creative mind behind our online presence, Abdullah, transforms Phomi Canada into a digital experience that’s seamless, inspiring, and true to who we are. His and his team’s creativity and precision ensures every visitor feels our story.

Ahmed Shaaban

Digital Marketing Director

Marketing isn’t just about posting on social media, it’s about sparking conversations that matter. With a talent for storytelling and building communities that Ahmed has, he gives Phomi a voice online. They make sure our innovations reach the right people while keeping our message authentic and engaging.

Chamak, Wally

Installation & Technical Manager

Every installation is a promise kept.
Wally is the cornerstone of our technical expertise, he ensures every project is executed with precision and quality. From guiding complex details to overseeing flawless installations, they make sure our products perform as beautifully as they look.

Ben Khudair

The President

With many years of leadership and international experience, I have learned that true success comes from creating value for people. At Phomi Canada, my philosophy is simple: to provide a value proposition that allows people to elevate their spaces without elevating their cost.